Following in the wake of the new Titleist 910 drivers, the 910 fairway metals and hybrids feature the same technology including the SureFit^™ Tour Hosel, which allows for precision fitting that was previously only found on Tour Vans. The unique SFT dual-angle hosel allows golfers to set loft and lie independently to optimize ball flight – higher or lower, and for more draw or fade for increased distance and improved shot control.

Technology

The SFT hosel features a sleeve and ring, each with four settings. The sleeve settings are numbered 1, 2, 3, 4 and the ring settings are lettered A, B, C, D. There are 16 combinations which each create a unique loft and lie combination.

The standard setting for right-handed golfers is A·1 (shown in red on the chart). Use the black arrows as a guide to adjust the hosel setting until the desired ball flight is achieved.

Other stand-out features include:

• A fast face design with a larger maximum ball speed area and improved launch and spin face map gradient for increased distance potential.
• A sleek, sloped, ultra-thin crown design combined with an on-axis rear weight screw, which creates a low and deep CG for increased stability and distance.
• A black PVD and paint finish with white scorelines provides an attractive, consistent set-up appearance, to go along with an acoustically-engineered hot, solid sound off the club face.
• The high performance stock shaft options are highlighted by three improved proprietary Diamana shafts that feature Next Generation Diamana MDI (multi-dimensional interlay) technology and three different weight and bend profiles to fit a broad range of players. All of these shafts are also torque matched to flex and swing speed.

Rounding out the line-up of stock shafts are the tour-proven Aldila RIP and Project X Tour Issue X-7C3 shafts. In addition, there will be 83 different shafts available in the custom shaft matrix.

Titleist 910F Fairway Wood

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The Titleist 910F boasts a thin crown and high performance weighting to create a low and deep CG for easier launch off the turf. It also features Titleist's patented, SureFit^™ Tour, dual-angle hosel technology for precise, independent loft and lie adjustments to fine-tune ball flight.

Features & Benefits

A technologically advanced head design and patented, innovative, dual-angle SFT hosel technology allows you to set loft and lie independently to optimize ball flight - higher or lower, and for more draw or fade. Interchangeable shaft connection and rear weight screw provide enhanced fitting options.

Multiple stock and custom shaft options allow the shaft to be fit for maximum ball speed and preferred feel. In combination with the proper SFT setting, this provides a better overall fit.

Style and Design

The Titleist 910F fairway wood is highlighted by traditional looks with a compact, high performance head with a rich, black PVD and paint finish that inspires confidence at address.

It's also acoustically engineered for a hot, solid sound and feel.

Specs

Titleist 910FD Fairway Wood

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With its larger volume head design, the Titleist 910Fd provides enhanced distance and control from the tee compared to a traditional fairway metal. A deeper face and larger hitting area inspire the confidence needed to hit the fairway more often.

So what's the difference between the F and the Fd? The new 910 fairway line comes out of direct feedback from the tour and serious golfer target audience. Some players want and need a versatile, all around fairway metal that performs well in a variety of different lie and turf conditions. The new 910F is just such a club. Some players hit their fairway metal more from the tee than the turf which led directly to the design of the Fd. The new 910 Fd with its larger, deeper face provides enhanced performance and stability from the tee, but also works well off the deck.

Specs

Titleist 910H Hybrid

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The Titleist 910H hybrids are a versatile, progressive family of hybrids designed to perform in a wide range of turf conditions. With a completely redesigned head, the 910H generates higher launch with less spin for greater control and consistency. Additionally, these hybrids feature the new, SureFit^™ Tour dual-angle hosel technology for independent loft and lie adjustments as in the fairway woods.

Features & Benefits

The head profile, offset and CG locations transition smoothly through the lofts to create the optimum trajectory and spin for each model.

A larger head than the 909 with an optimized weight distribution provides a higher moment of inertia for enhanced control.

Confidence Inspiring Shape – A full profile with a more square-shaped toe aids alignment.

Solid Sound and Feel - Acoustically engineered for a hot, solid sound and feel.

Style and Design

You won't see the word "ghost" anywhere near these clubs and don't expect Tour staff to go head-to-toe white this year to promote these bad boys. It's all shades of black with very little contrast, especially at address.

Specs

On the Course

Titleist continues to push the envelope when it comes to providing players, both professionals and amateurs, with equipment that delivers total performance and a precision fit. SureFit Tour introduces a new level of precision to metals fitting and the system is intuitive and easy to use once a fitter is properly educated. A trained fitter is recommended who can find the setting that truly optimizes ball flight for you and will allow you to get the most out of these fairway metals on the course. And looking beyond the technical features, Titleist has once again delivered a sleek, traditional, sexy, confidence inspiring design that is a pleasure to look at in the bag and in your hands.

GlobalGolf.com